Tuesday, November 27, 2007
Monday, November 26, 2007
Applying to IMC
Apply to Northwestern IMC!
Now that we've walked you through what IMC at Medill is and what it can do for you, we think you should take the next step and apply.
We invite you to email us at bloggingimc@gmail.com if you have any questions.
Here's important info for this years applicants.
The Deadline
Full-Time Program Priority Deadline: January 15, 2008; Notification Date: On or before March 1
Application Requirements
* Application form
* $50 application fee (except Northwestern undergraduates)
* Official academic transcripts from each college, university or professional school attended after graduating from high school, whether or not a degree was earned. (Transcripts must be received by Medill in envelopes sealed by the issuing colleges or universities, or they won't be considered official.) If you have transfer credit, we need the transcript from the original grade-granting institution, even if the credit appears on your degree transcript.
*Three letters of recommendation, from persons who are familiar with your academic or professional work and can comment meaningfully on your potential as a graduate student. *These can be submitted via our online application system. Hard copy letters must be sealed in an envelope and signed across the seal by the recommender. Emailed recommendations are not considered official and won't be accepted.
*Professional essay addressing the question posed in the application (approximately 500 words)
*Official GRE or GMAT scores (our institution code for the GRE is 1699-4503; our institution code for the GMAT is 6WZ-XH-66 - test must have been taken within the last 5 years).
*Resume
*A formal evaluative admissions interview, scheduled and completed at least 3 weeks in advance of the IMC application deadline of January 15. Applicants should schedule their interview by signing on to their online application account and following the instructions once logged in. The interview must be scheduled at least 3 weeks in advance. Please contact the Office of Graduate Admissions and Financial Aid if you have any questions about the interview process. It is the applicant's responsibility to schedule the interview. Book your interview early!
Now that we've walked you through what IMC at Medill is and what it can do for you, we think you should take the next step and apply.
We invite you to email us at bloggingimc@gmail.com if you have any questions.
Here's important info for this years applicants.
The Deadline
Full-Time Program Priority Deadline: January 15, 2008; Notification Date: On or before March 1
Application Requirements
* Application form
* $50 application fee (except Northwestern undergraduates)
* Official academic transcripts from each college, university or professional school attended after graduating from high school, whether or not a degree was earned. (Transcripts must be received by Medill in envelopes sealed by the issuing colleges or universities, or they won't be considered official.) If you have transfer credit, we need the transcript from the original grade-granting institution, even if the credit appears on your degree transcript.
*Three letters of recommendation, from persons who are familiar with your academic or professional work and can comment meaningfully on your potential as a graduate student. *These can be submitted via our online application system. Hard copy letters must be sealed in an envelope and signed across the seal by the recommender. Emailed recommendations are not considered official and won't be accepted.
*Professional essay addressing the question posed in the application (approximately 500 words)
*Official GRE or GMAT scores (our institution code for the GRE is 1699-4503; our institution code for the GMAT is 6WZ-XH-66 - test must have been taken within the last 5 years).
*Resume
*A formal evaluative admissions interview, scheduled and completed at least 3 weeks in advance of the IMC application deadline of January 15. Applicants should schedule their interview by signing on to their online application account and following the instructions once logged in. The interview must be scheduled at least 3 weeks in advance. Please contact the Office of Graduate Admissions and Financial Aid if you have any questions about the interview process. It is the applicant's responsibility to schedule the interview. Book your interview early!
What are we up to?
Hey! IMC is all about communication, whether external or internal. Check out what other IMC students are up to!
Check out other IMC students! http://medill-imc.blogspot.com
Check out other IMC students! http://medill-imc.blogspot.com
Where Is IMC Going (Summer 2008)
In the video bar to your right, you'll find members of the 2007 IMC class talking about their summer residencies. For 11 weeks, these Medill students put their textbooks aside and worked on marketing projects at companies and agencies across the country. And it wasn't a walk in the park, either - these students were responsible for delivering strategic recommendations directly to management. The residencies offer us the chance to participate in real-world situations without having to commit ourselves to a specific career path or industry...in short, we get to sample before we buy. In fact, according to Professor/Associate Dean Tom Collinger, only 17% of the IMC class ends up taking a position with the company where they did their residency.
The IMC residency program will be appended this year to include an opportunity to participate in a "cultural immersion". Students may take a 2-week course in International Business here in Evanston, followed by 3 weeks on-site at a foreign company. The 3 weeks abroad will feature a marketing problem for the IMC'ers to analyze as well as several opportunities to about experience the local customs and attractions. The remainder of the summer term will take place in Evanston, where students will complete the assigned project with assistance from faculty, culminating in a presentation of the strategic plan to company executives.
While the "old-fashioned" residencies are still offered and encouraged, this new option will be in high demand among members of the 2008 class. As someone who hasn't traveled outside the United States before (and I realize that this is a rarity these days), the ability to add this experience to my resume and broaden my horizons as a person is too much to pass up. Whether I am able to land a spot in the international residency program or not, it's exciting to know that the leadership at Medill understands the importance of global marketing and is willing to commit its resources towards our growth.
--Paul
The IMC residency program will be appended this year to include an opportunity to participate in a "cultural immersion". Students may take a 2-week course in International Business here in Evanston, followed by 3 weeks on-site at a foreign company. The 3 weeks abroad will feature a marketing problem for the IMC'ers to analyze as well as several opportunities to about experience the local customs and attractions. The remainder of the summer term will take place in Evanston, where students will complete the assigned project with assistance from faculty, culminating in a presentation of the strategic plan to company executives.
While the "old-fashioned" residencies are still offered and encouraged, this new option will be in high demand among members of the 2008 class. As someone who hasn't traveled outside the United States before (and I realize that this is a rarity these days), the ability to add this experience to my resume and broaden my horizons as a person is too much to pass up. Whether I am able to land a spot in the international residency program or not, it's exciting to know that the leadership at Medill understands the importance of global marketing and is willing to commit its resources towards our growth.
--Paul
Who Is IMC Pt. 2 - Faculty
Northwestern IMC students have the unique opportunity to learn from the "Father of IMC", Professor Emeritus Don E. Schultz. Schultz played an integral role in shaping the very first IMC curriculum here at Northwestern. He recently sat down with some of our peers in the 2008 class to talk about the history of integrated marketing and how it is being used today.
Listen here!
We also are lucky enough to be a part of Dean John Lavine's "Medill 2020" vision. This new strategic direction focuses on engaging audiences by using new media formats and differentiated storytelling. Read more about how the IMC program will change as a result.
Our professors have outstanding credentials and fascinating professional backgrounds. Professor Ed Malthouse (Statistics) has partnered with Bobby Calder from the Kellogg School to research the interaction between media engagement and advertising. The results of their work have been published in several industry journals. Professor Jacquelyn Thomas' analysis has been published in the Harvard Business Review. Professor Gerri Henderson taught consumer insight at some of the most prestigious universities in the country (Duke, UT-Austin) after spending several years at Kraft Foods. And Professor George Harmon has a lengthy history in journalism as a reporter, editor, and publisher (Chicago Sun-Times, Chicago Daily Law Bulletin). And these are just the faculty members we have had the pleasure of learning from in our first quarter here at Medill - it's easy to be excited about the classes in the upcoming Winter and Spring quarters!
In the accompanying video, our 4 fall-quarter professors explain what skills they are trying to teach us. You'll also meet a few of our classmates and catch a "virtual tour" of the McCormick Tribune Center, a building we have come to know and love.
Listen here!
We also are lucky enough to be a part of Dean John Lavine's "Medill 2020" vision. This new strategic direction focuses on engaging audiences by using new media formats and differentiated storytelling. Read more about how the IMC program will change as a result.
Our professors have outstanding credentials and fascinating professional backgrounds. Professor Ed Malthouse (Statistics) has partnered with Bobby Calder from the Kellogg School to research the interaction between media engagement and advertising. The results of their work have been published in several industry journals. Professor Jacquelyn Thomas' analysis has been published in the Harvard Business Review. Professor Gerri Henderson taught consumer insight at some of the most prestigious universities in the country (Duke, UT-Austin) after spending several years at Kraft Foods. And Professor George Harmon has a lengthy history in journalism as a reporter, editor, and publisher (Chicago Sun-Times, Chicago Daily Law Bulletin). And these are just the faculty members we have had the pleasure of learning from in our first quarter here at Medill - it's easy to be excited about the classes in the upcoming Winter and Spring quarters!
In the accompanying video, our 4 fall-quarter professors explain what skills they are trying to teach us. You'll also meet a few of our classmates and catch a "virtual tour" of the McCormick Tribune Center, a building we have come to know and love.
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