Why Should I Choose IMC? Part I

Hey everyone, this is Matt. When looking at grad schools, I got tangled up in the details of every program that interested me. So, rather than create a new brochure for Northwestern IMC, I am going to share why I chose Medill.

I first learned about IMC while I was an undergrad at Northwestern. Majoring in English, I added a Business Institutions minor with hopes that it would help me land a job when I graduated. Through the minor, I discovered IMC.

My last quarter of my senior year, I took Randy Hlavac’s class on Direct Marketing. Each lecture was filled with his stories from the trenches of the marketing world and they sparked an interest in me that stayed.