Tuesday, November 27, 2007
Monday, November 26, 2007
Applying to IMC
Apply to Northwestern IMC!
Now that we've walked you through what IMC at Medill is and what it can do for you, we think you should take the next step and apply.
We invite you to email us at bloggingimc@gmail.com if you have any questions.
Here's important info for this years applicants.
The Deadline
Full-Time Program Priority Deadline: January 15, 2008; Notification Date: On or before March 1
Application Requirements
* Application form
* $50 application fee (except Northwestern undergraduates)
* Official academic transcripts from each college, university or professional school attended after graduating from high school, whether or not a degree was earned. (Transcripts must be received by Medill in envelopes sealed by the issuing colleges or universities, or they won't be considered official.) If you have transfer credit, we need the transcript from the original grade-granting institution, even if the credit appears on your degree transcript.
*Three letters of recommendation, from persons who are familiar with your academic or professional work and can comment meaningfully on your potential as a graduate student. *These can be submitted via our online application system. Hard copy letters must be sealed in an envelope and signed across the seal by the recommender. Emailed recommendations are not considered official and won't be accepted.
*Professional essay addressing the question posed in the application (approximately 500 words)
*Official GRE or GMAT scores (our institution code for the GRE is 1699-4503; our institution code for the GMAT is 6WZ-XH-66 - test must have been taken within the last 5 years).
*Resume
*A formal evaluative admissions interview, scheduled and completed at least 3 weeks in advance of the IMC application deadline of January 15. Applicants should schedule their interview by signing on to their online application account and following the instructions once logged in. The interview must be scheduled at least 3 weeks in advance. Please contact the Office of Graduate Admissions and Financial Aid if you have any questions about the interview process. It is the applicant's responsibility to schedule the interview. Book your interview early!
Now that we've walked you through what IMC at Medill is and what it can do for you, we think you should take the next step and apply.
We invite you to email us at bloggingimc@gmail.com if you have any questions.
Here's important info for this years applicants.
The Deadline
Full-Time Program Priority Deadline: January 15, 2008; Notification Date: On or before March 1
Application Requirements
* Application form
* $50 application fee (except Northwestern undergraduates)
* Official academic transcripts from each college, university or professional school attended after graduating from high school, whether or not a degree was earned. (Transcripts must be received by Medill in envelopes sealed by the issuing colleges or universities, or they won't be considered official.) If you have transfer credit, we need the transcript from the original grade-granting institution, even if the credit appears on your degree transcript.
*Three letters of recommendation, from persons who are familiar with your academic or professional work and can comment meaningfully on your potential as a graduate student. *These can be submitted via our online application system. Hard copy letters must be sealed in an envelope and signed across the seal by the recommender. Emailed recommendations are not considered official and won't be accepted.
*Professional essay addressing the question posed in the application (approximately 500 words)
*Official GRE or GMAT scores (our institution code for the GRE is 1699-4503; our institution code for the GMAT is 6WZ-XH-66 - test must have been taken within the last 5 years).
*Resume
*A formal evaluative admissions interview, scheduled and completed at least 3 weeks in advance of the IMC application deadline of January 15. Applicants should schedule their interview by signing on to their online application account and following the instructions once logged in. The interview must be scheduled at least 3 weeks in advance. Please contact the Office of Graduate Admissions and Financial Aid if you have any questions about the interview process. It is the applicant's responsibility to schedule the interview. Book your interview early!
What are we up to?
Hey! IMC is all about communication, whether external or internal. Check out what other IMC students are up to!
Check out other IMC students! http://medill-imc.blogspot.com
Check out other IMC students! http://medill-imc.blogspot.com
Where Is IMC Going (Summer 2008)
In the video bar to your right, you'll find members of the 2007 IMC class talking about their summer residencies. For 11 weeks, these Medill students put their textbooks aside and worked on marketing projects at companies and agencies across the country. And it wasn't a walk in the park, either - these students were responsible for delivering strategic recommendations directly to management. The residencies offer us the chance to participate in real-world situations without having to commit ourselves to a specific career path or industry...in short, we get to sample before we buy. In fact, according to Professor/Associate Dean Tom Collinger, only 17% of the IMC class ends up taking a position with the company where they did their residency.
The IMC residency program will be appended this year to include an opportunity to participate in a "cultural immersion". Students may take a 2-week course in International Business here in Evanston, followed by 3 weeks on-site at a foreign company. The 3 weeks abroad will feature a marketing problem for the IMC'ers to analyze as well as several opportunities to about experience the local customs and attractions. The remainder of the summer term will take place in Evanston, where students will complete the assigned project with assistance from faculty, culminating in a presentation of the strategic plan to company executives.
While the "old-fashioned" residencies are still offered and encouraged, this new option will be in high demand among members of the 2008 class. As someone who hasn't traveled outside the United States before (and I realize that this is a rarity these days), the ability to add this experience to my resume and broaden my horizons as a person is too much to pass up. Whether I am able to land a spot in the international residency program or not, it's exciting to know that the leadership at Medill understands the importance of global marketing and is willing to commit its resources towards our growth.
--Paul
The IMC residency program will be appended this year to include an opportunity to participate in a "cultural immersion". Students may take a 2-week course in International Business here in Evanston, followed by 3 weeks on-site at a foreign company. The 3 weeks abroad will feature a marketing problem for the IMC'ers to analyze as well as several opportunities to about experience the local customs and attractions. The remainder of the summer term will take place in Evanston, where students will complete the assigned project with assistance from faculty, culminating in a presentation of the strategic plan to company executives.
While the "old-fashioned" residencies are still offered and encouraged, this new option will be in high demand among members of the 2008 class. As someone who hasn't traveled outside the United States before (and I realize that this is a rarity these days), the ability to add this experience to my resume and broaden my horizons as a person is too much to pass up. Whether I am able to land a spot in the international residency program or not, it's exciting to know that the leadership at Medill understands the importance of global marketing and is willing to commit its resources towards our growth.
--Paul
Who Is IMC Pt. 2 - Faculty
Northwestern IMC students have the unique opportunity to learn from the "Father of IMC", Professor Emeritus Don E. Schultz. Schultz played an integral role in shaping the very first IMC curriculum here at Northwestern. He recently sat down with some of our peers in the 2008 class to talk about the history of integrated marketing and how it is being used today.
Listen here!
We also are lucky enough to be a part of Dean John Lavine's "Medill 2020" vision. This new strategic direction focuses on engaging audiences by using new media formats and differentiated storytelling. Read more about how the IMC program will change as a result.
Our professors have outstanding credentials and fascinating professional backgrounds. Professor Ed Malthouse (Statistics) has partnered with Bobby Calder from the Kellogg School to research the interaction between media engagement and advertising. The results of their work have been published in several industry journals. Professor Jacquelyn Thomas' analysis has been published in the Harvard Business Review. Professor Gerri Henderson taught consumer insight at some of the most prestigious universities in the country (Duke, UT-Austin) after spending several years at Kraft Foods. And Professor George Harmon has a lengthy history in journalism as a reporter, editor, and publisher (Chicago Sun-Times, Chicago Daily Law Bulletin). And these are just the faculty members we have had the pleasure of learning from in our first quarter here at Medill - it's easy to be excited about the classes in the upcoming Winter and Spring quarters!
In the accompanying video, our 4 fall-quarter professors explain what skills they are trying to teach us. You'll also meet a few of our classmates and catch a "virtual tour" of the McCormick Tribune Center, a building we have come to know and love.
Listen here!
We also are lucky enough to be a part of Dean John Lavine's "Medill 2020" vision. This new strategic direction focuses on engaging audiences by using new media formats and differentiated storytelling. Read more about how the IMC program will change as a result.
Our professors have outstanding credentials and fascinating professional backgrounds. Professor Ed Malthouse (Statistics) has partnered with Bobby Calder from the Kellogg School to research the interaction between media engagement and advertising. The results of their work have been published in several industry journals. Professor Jacquelyn Thomas' analysis has been published in the Harvard Business Review. Professor Gerri Henderson taught consumer insight at some of the most prestigious universities in the country (Duke, UT-Austin) after spending several years at Kraft Foods. And Professor George Harmon has a lengthy history in journalism as a reporter, editor, and publisher (Chicago Sun-Times, Chicago Daily Law Bulletin). And these are just the faculty members we have had the pleasure of learning from in our first quarter here at Medill - it's easy to be excited about the classes in the upcoming Winter and Spring quarters!
In the accompanying video, our 4 fall-quarter professors explain what skills they are trying to teach us. You'll also meet a few of our classmates and catch a "virtual tour" of the McCormick Tribune Center, a building we have come to know and love.
Who Is IMC?
The first thing that struck me about Northwestern's IMC program when I arrived on campus was the tremendous amount of diversity among the participants. We have students from all over the world, each bringing a unique perspective on marketing and consumer insight. Most of us have work experience in a multitude of industries, but some came to Evanston directly from their undergraduate program. And our prior education varies to a great degree - I have a Finance background, but others haven't dealt with math and statistics for years!
We all came here for different reasons, but with the same goal - to learn how to market in the 21st century.
The concept of a "melting pot" is one that most of us have heard about, describing the mix of cultures in American society. I believe it accurately describes the IMC population as well. I got my bachelor's degree from the University of Wisconsin, a large school with a substantial number of international students and faculty. But I can honestly say that I have had more engaging conversations with people unlike myself in the past 2 months than I did in 4 years in Madison.
Why? Here are a few reasons:
1. Class size/structure - The 2008 Medill IMC class is roughly 75-80 students, split into 2 sections. Class participation is vital for success (we get graded on it!) so it pays to be speak up, talk about your life, and even challenge the professors occasionally. It's a very different environment than the one I was used to: huge lecture halls and a lot of listening.
2. Personality - one characterization I can make about my peers is that everyone is really excited to learn from each other. It's pretty common for someone to send an email with an interesting article that relates to concepts from class. In many ways, we are teaching each other IMC. I'm sure that this is a quality that the admissions board attempts to identify in prospective candidates during their interviews.
3. Social networking - IMC students from the 2007 class are focusing on graduation in December, but they did a fantastic job acclimating us to the program during orientation. Medill sponsors several events that allow us to interact with each other (happy hours, lunch with the Dean, etc.) and to interact with industry leaders (Professional Speakers Series). In the same respect, most of us are new to Chicago, and have relied on each other to explore the city.
4. Mutual interest in cultures - American students took the initiative to teach their foreign counterparts about our brand of football at the NU-Michigan game. We also introduced some of them to Halloween and Thanksgiving. Conversely, the Asian students allowed us the privilege of helping them celebrate the Moon Festival and there have been plenty of potluck dinners exposing us to traditional dishes from their homelands.
--Paul
We all came here for different reasons, but with the same goal - to learn how to market in the 21st century.
The concept of a "melting pot" is one that most of us have heard about, describing the mix of cultures in American society. I believe it accurately describes the IMC population as well. I got my bachelor's degree from the University of Wisconsin, a large school with a substantial number of international students and faculty. But I can honestly say that I have had more engaging conversations with people unlike myself in the past 2 months than I did in 4 years in Madison.
Why? Here are a few reasons:
1. Class size/structure - The 2008 Medill IMC class is roughly 75-80 students, split into 2 sections. Class participation is vital for success (we get graded on it!) so it pays to be speak up, talk about your life, and even challenge the professors occasionally. It's a very different environment than the one I was used to: huge lecture halls and a lot of listening.
2. Personality - one characterization I can make about my peers is that everyone is really excited to learn from each other. It's pretty common for someone to send an email with an interesting article that relates to concepts from class. In many ways, we are teaching each other IMC. I'm sure that this is a quality that the admissions board attempts to identify in prospective candidates during their interviews.
3. Social networking - IMC students from the 2007 class are focusing on graduation in December, but they did a fantastic job acclimating us to the program during orientation. Medill sponsors several events that allow us to interact with each other (happy hours, lunch with the Dean, etc.) and to interact with industry leaders (Professional Speakers Series). In the same respect, most of us are new to Chicago, and have relied on each other to explore the city.
4. Mutual interest in cultures - American students took the initiative to teach their foreign counterparts about our brand of football at the NU-Michigan game. We also introduced some of them to Halloween and Thanksgiving. Conversely, the Asian students allowed us the privilege of helping them celebrate the Moon Festival and there have been plenty of potluck dinners exposing us to traditional dishes from their homelands.
--Paul
Saturday, November 24, 2007
When is IMC?
When is IMC? IMC is NOW.
Now, more than ever, the insight into consumer needs and desires is a key element in the business empire. We as marketers NEVER stop questioning. We’ve answered the vigorous question of ‘what’ IMC does, now let’s discuss the significance of ‘when’ IMC. IMC is NOW. IMC is penetrating corporate communications and businesses at a phenomenal rate. IMC is becoming the basis for strategic communications for all types of companies. Cutting-edge companies are now using integrated marketing communications.
Check out this article:
Knowledge of the program is also growing. Employers are seeking out IMC grads at a higher rate every year.
Click Here To learn More:
IMC is all about differentiation. Differentiating yourself. Differentiating your company. Differentiating your brand. As an IMC student, you will undoubtedly stand out in a saturated world of competition when you enter the job force. This program stands out, not only as a premier program with a unique curriculum, but as the pioneer force in IMC. And IMC is now and IMC is the future of business strategic communications.
Now, more than ever, the insight into consumer needs and desires is a key element in the business empire. We as marketers NEVER stop questioning. We’ve answered the vigorous question of ‘what’ IMC does, now let’s discuss the significance of ‘when’ IMC. IMC is NOW. IMC is penetrating corporate communications and businesses at a phenomenal rate. IMC is becoming the basis for strategic communications for all types of companies. Cutting-edge companies are now using integrated marketing communications.
Check out this article:
Knowledge of the program is also growing. Employers are seeking out IMC grads at a higher rate every year.
Click Here To learn More:
IMC is all about differentiation. Differentiating yourself. Differentiating your company. Differentiating your brand. As an IMC student, you will undoubtedly stand out in a saturated world of competition when you enter the job force. This program stands out, not only as a premier program with a unique curriculum, but as the pioneer force in IMC. And IMC is now and IMC is the future of business strategic communications.
Friday, November 23, 2007
What exactly is IMC?
What? IMC? What exactly is IMC?
So we’ve introduced you to Northwestern, Medill and Integrated Marketing Communications. The question that plagues every marketing-oriented person next is: ‘so what?’ Why Northwestern? Why Medill? Why IMC? In other words, what’s in it for me right? In order to answer these questions, this entry is dedicated to the ‘what’ aspect of our blog. What exactl does IMC do? Not only will we examine what IMC does as far as actions and purpose, but what IMC can do for you. After all, it is all about you.
Fundamentals are the building blocks that pave the way to your idealistic future. As cheesy and cliché as this sounds, it’s the honest truth. I guess there is no other truth. Although I’m sure our average visitors and admirers of IMC want to know more than the education, we all have to start somewhere. After all, that’s ultimately why we are all here. What will you learn and take away from IMC? Students in IMC are preparing for careers in marketing communications and marketing management. Students will learn about traditional areas of marketing communications, combined with business skills in marketing, finance, statistics and organizational behavior. You will learn how to be the best marketer and stand out in an inundated world of business practitioners. And let’s be realistic-it’s an incredibly competitive world out there for our business, but IMC holds the key to penetration and success.
You will learn skills to create customer-centric, data-driven integrated marketing decisions. You will learn how to reach consumers through interactive and emerging media and to combine real-world experience with knowledge of research tactics to create innovative approaches to today's marketing challenges. IMC is a journey towards self-discovery as well as truly constructing a place for yourself in the business and marketing world by leveraging your strengths. As you will find in IMC, no one problem is the same in the ‘real world,’ but IMC will equip each of its students with all the necessary skills and insight to deal with each problem and continue to be successful in whatever path they may choose. Below is a link to the most current IMC curriculum, check it out!
View or download IMC Full-Time Curriculum.
Now that we’ve covered the basics of IMC, I’m sure you’re all dying to know the lifestyle of a typical IMC student. Just what goes on during a typical day in IMC? Well your day starts bright and early. Classes don’t start until 9 am, but IMC’ers need to prepare for the long day ahead. You wake up and be sure to fuel with at least one cup of coffee, and then usually another in class. Caffeine is one of the many friends you will make in IMC! You head on to class, one from 9-11 am, the next from 11-1 pm. You’re thinking, wow only four hours a day, not bad! However, your day rarely ends there. You stop at Norris Café for a lunch break and then head right back to MTC, more than likely to the second floor lounge for a group meeting or to study. Before you realize it, another four hours have passed. Seems like a full-time job doesn’t it? You break again for dinner to re-fuel then more than likely head to the library for some personal brain-busting time. Library time will vary with each person and reading for the day. Also, sleep is entirely optional but strongly recommended, at least every once in a while! IMC is definitely a full-time job!
Don’t think IMC is all work and no play! This program, in addition to its diverse curriculum, is overflowing with continual social and networking opportunities. Almost every weekend is filled with happy hours, trips to the city, potlucks, parties, alumni gatherings and much more. As far as additional networking opportunities, various prestigious and premier employers visit Medill and give presentations monthly. Below is a list of our most
current calendar of events as well as future speakers.
Fall 2007 Lineup
Friday, October 5
Ogilvy Team
Monday, October 8
Mary Lou Song, BSJ91 (Founder, Tokoni Inc., Director, Community Development @ Friendster and Sr. Product Manager @ Ebay.
Tuesday, October 16
Fleishman-Hillard CEO
Thursday, October 18
IMC's Don Schultz on Marketing in China
October 23 or 23 or November 2 or 19
Google Panel Featuring IMC Alums
October 25
Mark Shadle from Weber Shandwick
October 30
IMC Alum John McLaughlin, Critical Mass
November 5
IMC Alum Babu Monie – Performics
November 8 or 9
MARCUSA
Week of November 5
Clive Humby
Week of November 26
Jonathan Lange – of the Milk campaign
So we’ve introduced you to Northwestern, Medill and Integrated Marketing Communications. The question that plagues every marketing-oriented person next is: ‘so what?’ Why Northwestern? Why Medill? Why IMC? In other words, what’s in it for me right? In order to answer these questions, this entry is dedicated to the ‘what’ aspect of our blog. What exactl does IMC do? Not only will we examine what IMC does as far as actions and purpose, but what IMC can do for you. After all, it is all about you.
Fundamentals are the building blocks that pave the way to your idealistic future. As cheesy and cliché as this sounds, it’s the honest truth. I guess there is no other truth. Although I’m sure our average visitors and admirers of IMC want to know more than the education, we all have to start somewhere. After all, that’s ultimately why we are all here. What will you learn and take away from IMC? Students in IMC are preparing for careers in marketing communications and marketing management. Students will learn about traditional areas of marketing communications, combined with business skills in marketing, finance, statistics and organizational behavior. You will learn how to be the best marketer and stand out in an inundated world of business practitioners. And let’s be realistic-it’s an incredibly competitive world out there for our business, but IMC holds the key to penetration and success.
You will learn skills to create customer-centric, data-driven integrated marketing decisions. You will learn how to reach consumers through interactive and emerging media and to combine real-world experience with knowledge of research tactics to create innovative approaches to today's marketing challenges. IMC is a journey towards self-discovery as well as truly constructing a place for yourself in the business and marketing world by leveraging your strengths. As you will find in IMC, no one problem is the same in the ‘real world,’ but IMC will equip each of its students with all the necessary skills and insight to deal with each problem and continue to be successful in whatever path they may choose. Below is a link to the most current IMC curriculum, check it out!
View or download IMC Full-Time Curriculum.
Now that we’ve covered the basics of IMC, I’m sure you’re all dying to know the lifestyle of a typical IMC student. Just what goes on during a typical day in IMC? Well your day starts bright and early. Classes don’t start until 9 am, but IMC’ers need to prepare for the long day ahead. You wake up and be sure to fuel with at least one cup of coffee, and then usually another in class. Caffeine is one of the many friends you will make in IMC! You head on to class, one from 9-11 am, the next from 11-1 pm. You’re thinking, wow only four hours a day, not bad! However, your day rarely ends there. You stop at Norris Café for a lunch break and then head right back to MTC, more than likely to the second floor lounge for a group meeting or to study. Before you realize it, another four hours have passed. Seems like a full-time job doesn’t it? You break again for dinner to re-fuel then more than likely head to the library for some personal brain-busting time. Library time will vary with each person and reading for the day. Also, sleep is entirely optional but strongly recommended, at least every once in a while! IMC is definitely a full-time job!
Don’t think IMC is all work and no play! This program, in addition to its diverse curriculum, is overflowing with continual social and networking opportunities. Almost every weekend is filled with happy hours, trips to the city, potlucks, parties, alumni gatherings and much more. As far as additional networking opportunities, various prestigious and premier employers visit Medill and give presentations monthly. Below is a list of our most
current calendar of events as well as future speakers.
Fall 2007 Lineup
Friday, October 5
Ogilvy Team
Monday, October 8
Mary Lou Song, BSJ91 (Founder, Tokoni Inc., Director, Community Development @ Friendster and Sr. Product Manager @ Ebay.
Tuesday, October 16
Fleishman-Hillard CEO
Thursday, October 18
IMC's Don Schultz on Marketing in China
October 23 or 23 or November 2 or 19
Google Panel Featuring IMC Alums
October 25
Mark Shadle from Weber Shandwick
October 30
IMC Alum John McLaughlin, Critical Mass
November 5
IMC Alum Babu Monie – Performics
November 8 or 9
MARCUSA
Week of November 5
Clive Humby
Week of November 26
Jonathan Lange – of the Milk campaign
Thursday, November 22, 2007
Why IMC? Sweet Home Chicago!
Wednesday, November 21, 2007
Why Should I Choose IMC? Part II
After graduation, I took a job in the energy industry in Houston, TX. The pay was great. The company was great. The job was great. But, as time went on, I realized that if I wanted to be able to contribute as much as my coworkers – who were 20+ year career professionals – I would need to go back and hone my skills.
But, where should I focus myself?
I kept asking myself that question because my job had me wearing many different hats. So, I sat down and listed all of the aspects of my job that motivated me the most and I learned one thing above all else: I do my best work when I use both sides of my brain.
I liked finance. I liked industrial relations. But, I liked it the most when I was doing both at the same time.
Business school seemed to be the initial answer. However, I noticed that most schools force students to take courses that just did not interest me. What interested me was innovation, and I wanted to be a part of it.
I took another look at IMC and I realized that I need to go to Medill. To me, the benefits and opportunities were endless. (Take a look at the video’s on the side of the screen about residencies.) Fortune 500 companies are looking for people who can think in terms of Integrated Marketing Communications. The leaders of the marketing and advertising world are coming to Medill.
But, where should I focus myself?
I kept asking myself that question because my job had me wearing many different hats. So, I sat down and listed all of the aspects of my job that motivated me the most and I learned one thing above all else: I do my best work when I use both sides of my brain.
I liked finance. I liked industrial relations. But, I liked it the most when I was doing both at the same time.
Business school seemed to be the initial answer. However, I noticed that most schools force students to take courses that just did not interest me. What interested me was innovation, and I wanted to be a part of it.
I took another look at IMC and I realized that I need to go to Medill. To me, the benefits and opportunities were endless. (Take a look at the video’s on the side of the screen about residencies.) Fortune 500 companies are looking for people who can think in terms of Integrated Marketing Communications. The leaders of the marketing and advertising world are coming to Medill.
Why Should I Choose IMC? Part I
Hey everyone, this is Matt. When looking at grad schools, I got tangled up in the details of every program that interested me. So, rather than create a new brochure for Northwestern IMC, I am going to share why I chose Medill.
I first learned about IMC while I was an undergrad at Northwestern. Majoring in English, I added a Business Institutions minor with hopes that it would help me land a job when I graduated. Through the minor, I discovered IMC.
My last quarter of my senior year, I took Randy Hlavac’s class on Direct Marketing. Each lecture was filled with his stories from the trenches of the marketing world and they sparked an interest in me that stayed.
I first learned about IMC while I was an undergrad at Northwestern. Majoring in English, I added a Business Institutions minor with hopes that it would help me land a job when I graduated. Through the minor, I discovered IMC.
My last quarter of my senior year, I took Randy Hlavac’s class on Direct Marketing. Each lecture was filled with his stories from the trenches of the marketing world and they sparked an interest in me that stayed.
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