Northwestern IMC students have the unique opportunity to learn from the "Father of IMC", Professor Emeritus Don E. Schultz. Schultz played an integral role in shaping the very first IMC curriculum here at Northwestern. He recently sat down with some of our peers in the 2008 class to talk about the history of integrated marketing and how it is being used today.
Listen here!
We also are lucky enough to be a part of Dean John Lavine's "Medill 2020" vision. This new strategic direction focuses on engaging audiences by using new media formats and differentiated storytelling. Read more about how the IMC program will change as a result.
Our professors have outstanding credentials and fascinating professional backgrounds. Professor Ed Malthouse (Statistics) has partnered with Bobby Calder from the Kellogg School to research the interaction between media engagement and advertising. The results of their work have been published in several industry journals. Professor Jacquelyn Thomas' analysis has been published in the Harvard Business Review. Professor Gerri Henderson taught consumer insight at some of the most prestigious universities in the country (Duke, UT-Austin) after spending several years at Kraft Foods. And Professor George Harmon has a lengthy history in journalism as a reporter, editor, and publisher (Chicago Sun-Times, Chicago Daily Law Bulletin). And these are just the faculty members we have had the pleasure of learning from in our first quarter here at Medill - it's easy to be excited about the classes in the upcoming Winter and Spring quarters!
In the accompanying video, our 4 fall-quarter professors explain what skills they are trying to teach us. You'll also meet a few of our classmates and catch a "virtual tour" of the McCormick Tribune Center, a building we have come to know and love.
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