In the video bar to your right, you'll find members of the 2007 IMC class talking about their summer residencies. For 11 weeks, these Medill students put their textbooks aside and worked on marketing projects at companies and agencies across the country. And it wasn't a walk in the park, either - these students were responsible for delivering strategic recommendations directly to management. The residencies offer us the chance to participate in real-world situations without having to commit ourselves to a specific career path or industry...in short, we get to sample before we buy. In fact, according to Professor/Associate Dean Tom Collinger, only 17% of the IMC class ends up taking a position with the company where they did their residency.
The IMC residency program will be appended this year to include an opportunity to participate in a "cultural immersion". Students may take a 2-week course in International Business here in Evanston, followed by 3 weeks on-site at a foreign company. The 3 weeks abroad will feature a marketing problem for the IMC'ers to analyze as well as several opportunities to about experience the local customs and attractions. The remainder of the summer term will take place in Evanston, where students will complete the assigned project with assistance from faculty, culminating in a presentation of the strategic plan to company executives.
While the "old-fashioned" residencies are still offered and encouraged, this new option will be in high demand among members of the 2008 class. As someone who hasn't traveled outside the United States before (and I realize that this is a rarity these days), the ability to add this experience to my resume and broaden my horizons as a person is too much to pass up. Whether I am able to land a spot in the international residency program or not, it's exciting to know that the leadership at Medill understands the importance of global marketing and is willing to commit its resources towards our growth.
--Paul
Showing posts with label medill. Show all posts
Showing posts with label medill. Show all posts
Monday, November 26, 2007
Who Is IMC Pt. 2 - Faculty
Northwestern IMC students have the unique opportunity to learn from the "Father of IMC", Professor Emeritus Don E. Schultz. Schultz played an integral role in shaping the very first IMC curriculum here at Northwestern. He recently sat down with some of our peers in the 2008 class to talk about the history of integrated marketing and how it is being used today.
Listen here!
We also are lucky enough to be a part of Dean John Lavine's "Medill 2020" vision. This new strategic direction focuses on engaging audiences by using new media formats and differentiated storytelling. Read more about how the IMC program will change as a result.
Our professors have outstanding credentials and fascinating professional backgrounds. Professor Ed Malthouse (Statistics) has partnered with Bobby Calder from the Kellogg School to research the interaction between media engagement and advertising. The results of their work have been published in several industry journals. Professor Jacquelyn Thomas' analysis has been published in the Harvard Business Review. Professor Gerri Henderson taught consumer insight at some of the most prestigious universities in the country (Duke, UT-Austin) after spending several years at Kraft Foods. And Professor George Harmon has a lengthy history in journalism as a reporter, editor, and publisher (Chicago Sun-Times, Chicago Daily Law Bulletin). And these are just the faculty members we have had the pleasure of learning from in our first quarter here at Medill - it's easy to be excited about the classes in the upcoming Winter and Spring quarters!
In the accompanying video, our 4 fall-quarter professors explain what skills they are trying to teach us. You'll also meet a few of our classmates and catch a "virtual tour" of the McCormick Tribune Center, a building we have come to know and love.
Listen here!
We also are lucky enough to be a part of Dean John Lavine's "Medill 2020" vision. This new strategic direction focuses on engaging audiences by using new media formats and differentiated storytelling. Read more about how the IMC program will change as a result.
Our professors have outstanding credentials and fascinating professional backgrounds. Professor Ed Malthouse (Statistics) has partnered with Bobby Calder from the Kellogg School to research the interaction between media engagement and advertising. The results of their work have been published in several industry journals. Professor Jacquelyn Thomas' analysis has been published in the Harvard Business Review. Professor Gerri Henderson taught consumer insight at some of the most prestigious universities in the country (Duke, UT-Austin) after spending several years at Kraft Foods. And Professor George Harmon has a lengthy history in journalism as a reporter, editor, and publisher (Chicago Sun-Times, Chicago Daily Law Bulletin). And these are just the faculty members we have had the pleasure of learning from in our first quarter here at Medill - it's easy to be excited about the classes in the upcoming Winter and Spring quarters!
In the accompanying video, our 4 fall-quarter professors explain what skills they are trying to teach us. You'll also meet a few of our classmates and catch a "virtual tour" of the McCormick Tribune Center, a building we have come to know and love.
Who Is IMC?
The first thing that struck me about Northwestern's IMC program when I arrived on campus was the tremendous amount of diversity among the participants. We have students from all over the world, each bringing a unique perspective on marketing and consumer insight. Most of us have work experience in a multitude of industries, but some came to Evanston directly from their undergraduate program. And our prior education varies to a great degree - I have a Finance background, but others haven't dealt with math and statistics for years!
We all came here for different reasons, but with the same goal - to learn how to market in the 21st century.
The concept of a "melting pot" is one that most of us have heard about, describing the mix of cultures in American society. I believe it accurately describes the IMC population as well. I got my bachelor's degree from the University of Wisconsin, a large school with a substantial number of international students and faculty. But I can honestly say that I have had more engaging conversations with people unlike myself in the past 2 months than I did in 4 years in Madison.
Why? Here are a few reasons:
1. Class size/structure - The 2008 Medill IMC class is roughly 75-80 students, split into 2 sections. Class participation is vital for success (we get graded on it!) so it pays to be speak up, talk about your life, and even challenge the professors occasionally. It's a very different environment than the one I was used to: huge lecture halls and a lot of listening.
2. Personality - one characterization I can make about my peers is that everyone is really excited to learn from each other. It's pretty common for someone to send an email with an interesting article that relates to concepts from class. In many ways, we are teaching each other IMC. I'm sure that this is a quality that the admissions board attempts to identify in prospective candidates during their interviews.
3. Social networking - IMC students from the 2007 class are focusing on graduation in December, but they did a fantastic job acclimating us to the program during orientation. Medill sponsors several events that allow us to interact with each other (happy hours, lunch with the Dean, etc.) and to interact with industry leaders (Professional Speakers Series). In the same respect, most of us are new to Chicago, and have relied on each other to explore the city.
4. Mutual interest in cultures - American students took the initiative to teach their foreign counterparts about our brand of football at the NU-Michigan game. We also introduced some of them to Halloween and Thanksgiving. Conversely, the Asian students allowed us the privilege of helping them celebrate the Moon Festival and there have been plenty of potluck dinners exposing us to traditional dishes from their homelands.
--Paul
We all came here for different reasons, but with the same goal - to learn how to market in the 21st century.
The concept of a "melting pot" is one that most of us have heard about, describing the mix of cultures in American society. I believe it accurately describes the IMC population as well. I got my bachelor's degree from the University of Wisconsin, a large school with a substantial number of international students and faculty. But I can honestly say that I have had more engaging conversations with people unlike myself in the past 2 months than I did in 4 years in Madison.
Why? Here are a few reasons:
1. Class size/structure - The 2008 Medill IMC class is roughly 75-80 students, split into 2 sections. Class participation is vital for success (we get graded on it!) so it pays to be speak up, talk about your life, and even challenge the professors occasionally. It's a very different environment than the one I was used to: huge lecture halls and a lot of listening.
2. Personality - one characterization I can make about my peers is that everyone is really excited to learn from each other. It's pretty common for someone to send an email with an interesting article that relates to concepts from class. In many ways, we are teaching each other IMC. I'm sure that this is a quality that the admissions board attempts to identify in prospective candidates during their interviews.
3. Social networking - IMC students from the 2007 class are focusing on graduation in December, but they did a fantastic job acclimating us to the program during orientation. Medill sponsors several events that allow us to interact with each other (happy hours, lunch with the Dean, etc.) and to interact with industry leaders (Professional Speakers Series). In the same respect, most of us are new to Chicago, and have relied on each other to explore the city.
4. Mutual interest in cultures - American students took the initiative to teach their foreign counterparts about our brand of football at the NU-Michigan game. We also introduced some of them to Halloween and Thanksgiving. Conversely, the Asian students allowed us the privilege of helping them celebrate the Moon Festival and there have been plenty of potluck dinners exposing us to traditional dishes from their homelands.
--Paul
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